Urban Planning


The site is located at the north-western edge of East Village and bordering the Civic/Core neighborhood, becoming a new anchor for the neighborhood, linking the well-developed Westside/Little Italy and East Village. Diega is one of the largest developments of its kind in Downtown San Diego, creating a new vibrant atmosphere, a true game changer for Centre City.  The large city block demonstrates the successful years of urban planning while implementing San Diego’s Centre City Planned District Guidelines. The juxtaposition of the new and the historic play into the revitalization of Centre City. Diega is a full block mixed use development comprised of a 20 story and a 41 story high-rise tower on top of a 6 story podium and three levels of below grade parking. The podium is wrapped on the ground floor with two story tall retail spaces and a residential lobby for each of the two towers.

The project strives to balance the various urban forces at play – the large scale developments of the Civic/Core and the desire to be a catalyst for a pedestrian oriented hub for the emerging neighborhood center. This type of setting demands careful consideration and a multi-faceted solution. It requires both a visually striking architectural presence in the downtown skyline and a decidedly pedestrian friendly approach to its existing neighbors. The height and location of the towers provide a new landmark while maximizing the sun exposure of the proposed park to the north-east. Diega has met these challenges and has become a positive contributor to a nascent but vibrant developing urban community. The project is one of the few developments of its caliber in the downtown sector, adding 617 units to San Diego’s housing market.

This project strives for sustainability across all spectrums including economic vitality, environment, and social and cultural vibrancy. From Diega’s initial conception, BOSA made the bold move to make this project LEED GOLD, setting high standards for all future high-rise projects in the area. This multi-modal project is in close proximity to trolley stations, allowing residents an additional mode of transportation to choose from. The setting, shape and height of the towers are developed to maximize the allowable density of the site while respecting required setbacks and the overlaying sun access envelope. The unique glass tower soars up from the ground towards the sky and uses various offset in massing to add to San Diego’s ever evolving skyline.

The ground floor lobby/retail areas have high, clear glass storefronts, promoting interaction with street level pedestrian activity.

Landscape plays an important role on the ground plane; the widened sidewalk along Broadway was enhanced to allow for regular sidewalk/pedestrian circulation but also provide an outdoor circulation/seating area for the active commercial use spaces along Broadway. 8th Ave was transformed into a “green street,” creating a more inviting pedestrian experience for all. The goal is to create an inviting place and promoting an interaction of the adjacent retail spaces with the public realm.

All details of the design, from the building’s program, to the exterior, to outdoor deck area, lobbies, corridors and residential units, are part of a holistic design effort. The end result is a dynamic but unpretentious design statement, with both intimacy and intensity.  This signature development is designed to be a true landmark at the gateway to the downtown core, to enhance pedestrian life, and to be a great addition not only to the neighborhood but also to the city of San Diego.

Total 0 Votes

Tell us how can we improve this post?


Verify Human or Spambot ?

  • Orchid Nominee

  • Project Address:

    702 Broadway, San Diego

    Project Owner/Developer:

    Bosa Development

    Project Architect/Designer:

    Architect - Joseph Wong Design Associates; Landscape Architect - Connect Landscape Architecture; Civil Engineer - Kettler Leweck Engineering; Interior Design - Jules Wilson Design Studio;

    Image Credit:

    JWDA; Zack Benson Photography

Contact Us

Contact Us



P.O. Box 122228
San Diego, CA 92112-2228
Federal Tax ID: 95-3513927

Sign Up

Stay on top of your Architectural news

Orchids & Onions is an educational and fundraising program of the San Diego Architectural Foundation, a 501(c)3, nonprofit organization dedicated to education and the promotion of outstanding architecture, planning and urban design throughout the San Diego region.

Get in the Mix