Like a quick right jab, the 21-story Shift building in East Village makes a bold impact with its red exterior, an ideal location for the Boxing Club, occupying 10,000 square feet of space, stretching a full city block on the building’s west side. The ground floor location provided a blank canvas with 22-foot ceiling heights allowing for the addition of a mezzanine which accommodates studios for spin, yoga, and pilates.
The design concept was inspired by the movie “Fight Club” – posing the question “is boxing good or bad?” This is evident in the architectural design and finishes shown through opposites, a yin-yang balance. Raw concrete contrasted against gleaming beech hardwood, sparkling crystal chandeliers opposing linear steel. A serious fitness experience juxtaposed with high-end locker room facilities that look more akin to a luxury spa.
Guests are greeted by a giant graffiti mural of Muhammad Ali in the lobby, with stadium style seating below to create a social atmosphere for the club members. The focal point of the gym is a regulation sized boxing ring which will host professional fights.