A new LED lighting system illuminates the Convention Center rooftop sails in a variety of colors and can be synchronized to music.
Installed at a cost of $377,000, the lighting feature is being touted primarily as a way to give San Diego a competitive edge when luring groups to bring their conventions to San Diego.
“Part of what we do is create uniqueness, something that’s different than the other guy, namely, Anaheim, Los Angeles, Denver, Seattle, San Francisco,” said Clifford “Rip” Rippetoe, the San Diego Convention Center’s CEO.
“We’re constantly looking at ways to give our meeting planners options so they can create a better experience for their attendees, and this is one of those ways, by setting the mood, place, and atmosphere. It helps us to be cutting edge and sell us as a destination.”
Beyond that, the new feature will allow the center to light up the pavilion — and by extension, the night sky — on holidays like St. Patrick’s and Fourth of July and for special events, such as the Susan G. Komen walk for cancer, Rippetoe added. A rainbow of lights would be ideal, he said, for San Diego’s annual Pride celebration.