Hillcrest Pride Flag
- Project Address: 1440 University Ave, San Diego, CA 92103
- Project Owner/ Developer: Hillcrest Business Association
- Owner Contact Name/ Email: Benjamin Nicholls / email@example.com
- Project Architect/ Designer: Michael Brennan / Urban Green
In 2011 Hillcrest community members and business owners proposed a monumental Pride flag be installed in their neighborhood to celebrate diversity. The Hillcrest Business Association recognized the potential benefits of such a symbol and became the champion for funding and entitlements of the project.
Over the course of a year this project went through a process involving Planning Commission review and a City Council vote. Planning commission recommended denial of the proposed project while the City Council voted unanimously in support. This project was constructed in the weeks leading up to San Diego Pride 2012 and was raised by state and local leaders at an event attended by thousands.
The flag raising ceremony kicked off a well attended new event called the Pride of Hillcrest Block Party which helped pay for the flag. Though this project is located in the public right-of-way no public funds were used. The project is paid for entirely through donations and fund raising events.
Standing at 65' tall the flagpole is located at the southern tip of the Normal Street median at the intersection of University Avenue. The flag itself measures 12'x18' and can be seen from over 10 blocks away along University Avenue into the heart of Hillcrest. Surrounding the base of the flagpole is a small circular plaza with concrete bollards arranged around the perimeter and is intended for small pedestrian gatherings.
The flag and plaza create a sense of place within Normal Street's 150' wide right-of-way while activating the vertical scale of the neighborhood. It may also serve as an effective anchor for the long proposed linear park along the Normal Street medians to the north.