FIDM - East village

This project is a wonderful example of design as a statement. The Fashion Institute of Design and Merchandising (FIDM) is a private college with a thirty-five-year history of offering degrees directed at placing students in fashion, design and business. Having completed three previous major projects, the college asked the architect to create a new San Diego campus that represents the school’s progressive attitude towards education. The result is a space that is both non-traditional and tangibly centered around the value of design, appropriate enough for a school with just such a focus. The project occupies the entire third floor of a high-rise office building. Comprising approximately 30,000 square feet, the space needed to accommodate all of the elements of the school’s main campus within the smaller footprint of a regional campus. To achieve this, the school is designed as a sequence of zones: a public entry zone; an educational zone housing classrooms, the library, and technology resources; and an administration zone for the school’s staff. While efficiency required the grouping of the various program areas, the architect’s focus was on creating interaction between these spaces. A looped circulation path encircles the floor plan, and generous public areas and hallway lounge settings create opportunities for spontaneous interaction. A strong color palette drawn from the area’s native vegetation appears throughout the space. Additionally, a comprehensive graphic program that is integrated with the architecture connotes the function of spaces and leads users through the floor. Each quadrant of the floor is invested with its own identity to eliminate the perception of corridors that characterize many educational spaces. Hallway spaces further disappear due to the use of glazing even in normally sequestered spaces like classrooms and the library. While each area is self-defined through its color and form, integration between the spaces is very strong throughout.