Hillcrest 2.0 is a unique volunteer-led and community-oriented Neighborhood Plan created by the Hillcrest community and the Hillcrest Business Improvement Association (HBIA). With over 450 hours invested into the project, 151 contributing community members, 7 UCSD student research groups, and a little over 1 year of charrette-style forums, the final document was completed in February 2011. Through community participation and guidance from notable speakers: Dr. Mirle Bussell (UCSD), Dr. Sherry Ryan (SDSU), Howard Blackson (Placemakers), and Mark Steele (MW Steele Group), the Hillcrest community was able to create innovative and sustainable plan recommendations for their district. Hillcrest 2.0 encompasses architectural style, historic preservation, and sustainable design concepts which are intended to enhance the quality of life in the area, reduce the environmental impact of build-out, and preserve the district’s unique neighborhood character. Noteworthy and innovative recommendations in this plan include: an incentive program for developers to provide exceptional and sustainable elements at the ground level, a push for a more bicycle-friendly environment, an emphasis on the streetcar as an alternative mode of transportation, the creation of a highway lid on top of State Route 163, and a proposal to create a National Main Street on University Avenue. The enthusiasm for the revival of the streetcar in San Diego reached incredible heights, and community members involved with this document were able to persuade the San Diego Association of Governments to modify their lack of funding for the streetcar in the 2050 Regional Transportation Plan. In February 2011, the volunteer effort paid off when Hillcrest 2.0 was submitted to the City of San Diego’s City Planning & Community Investment Department. This allowed for their concepts of sustainability and preservation to be incorporated into the Uptown Community Plan Update, which will guide the future development of Hillcrest for the next 20 to 30 years. Hillcrest 2.0 should not be viewed simply as a report with recommendations; it is a reflection of the success and change that individuals can make in their own community and we hope that our process will be replicated by neighboring areas so that San Diego will remain a thriving city that highlights the eclectic styles that each neighborhood has to offer. Hillcrest 2.0 can be found at: http://hillcrestbia.org/news/hillcrest-2-0/http://hillcrestbia.org/wp-content/uploads/2011/08/HBA-Recommendations20...