Emerald City Surf Shop did a complete renovation and transformed their large, old existing space into a beautiful, sustainable, environmentally conscious store, in line with it's purpose as a steward of the ocean. Locally owned and operated by Kelly and Larry Krause, the store has been in business on Orange Avenue for 23 years. The newly renovated store’s architecture features exposed brick walls, high wood beam ceilings, custom metal framing, industrial lighting, and a wave mural by Aaron Chang. In remodeling Emerald City, the brothers made certain the building was restored to match its earlier splendor and was environmentally friendly. The architect removed the drop ceiling to reveal the original, gorgeous high-arched ceiling so it is now visible upon entering the store. The nearly 3,000-square-foot display area is used to open up view corridors. A protruding overhang at the entrance was removed, and the arched display windows invite natural light and an enticing view from the street. The Krause brothers made a commitment to sustainable technology and added 90 solar panels on the roof and salvaged wood from the ceiling and used it throughout our interior design and as our dressing room doors. The new décor also includes a wall mural by iconic surf photographer Aaron Chang, innovative window displays, and creative dressing room art. The design vision is the work of interior designer Jules Wilson. The brothers plan to host art shows once a quarter to celebrate ocean art and area artists, with a continually evolving “look” to the inside of the store.

Project Information

Project Address: 

1118 Orange Avenue, Coronado, CA 92118

Project Owner/ Developer: 

Kelly and Larry Krause

Owner Contact Name/ Email: 

info@emeraldcitysurf.com

Project Architect/ Designer: 

Dorothy Howard - Architect; Jules Wilson - Interior Designer

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